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17th May 2016
O'Neills have it all sewn up with YES Embroidery Equipment

The largest sportswear company in Ireland reap the benefits of using SWF embroidery machinery; backed up by YES’ service and support.

Download Images:
The O'Neills Embroidery Team
Some of the SWF Dual Function Machines in Action at O’Neills
Jonny Lomax of St Helens Rugby League Wearing O’Neills 
Embroidery in Action at O’Neills
Former London Irish Rugby Union Player Eamonn Sheridan

Mansfield, Nottinghamshire, UK- Tuesday 17th of May 2016 - O’Neills are Ireland’s largest sportswear company with a difference.  Founded in 1918 as a manufacturer of Gaelic footballs, the company has grown rapidly to employ over 500 staff in premises spanning over 160,000 square feet.  Champions wear their garments in Rugby, Soccer, Gaelic Games, Athletics and much more; teams such as St Helens RFC and London Irish RFC can be seen donning their attractive and well made shirts, and their products are exported across the globe.

O’Neills pride themselves on quality, heritage, and importantly, taking control of as many processes in-house as they can so that they can cater for their customer base flexibly and quickly.  

Kieran Kennedy, Managing Director, has been with the company since 1979. He told us: “We’re a vertically integrated company. This means we buy in the raw materials (yarn), knit, dye, print, sew and finish each garment from start to finish, right up to the embroidery level, which can also include personalisation. Part of the success of our business is that we can react quickly, and in order to react quickly we need a supply chain that is smart, covering people, processes and of course technology.”

YES (Your Embroidery Services Ltd) specialises in bringing technology to market in the garment decoration arena. Their success has been built on specifying quality embroidery and printing machinery that is fit for purpose, scalable and cost-effective, backed up by top class customer service and support. They met with O’Neills around 10 years ago as Mr Kennedy had a problem....

Our existing equipment of a different brand from another provider was performing well, but it was slow, inflexible and unscalable. This simply wasn’t going to assist our rapidly growing business so we looked elsewhere. When we saw the capabilities that YES demonstrated to us with their SWF range, we knew it was the right direction to go in and we didn’t look back since. The SWF embroidery machines are phenomenally faster, and they have the added bonus of dual functionality, meaning we can embroider two different designs simultaneously – for example on a 12 head dual machine we can embroider two different designs at once using one machine."

He continued:
The team at YES are responsive, and their technical support is excellent. We can be confident that our production runs smoothly, accurately and efficiently. In addition the SWF machinery is very easy to use, meaning the operators (we currently have a team of 50 people in our embroidery department) can enjoy this functionality. The touch screen user interface is high-end and also offers a great deal of integration capabilities; for example we’re currently looking at a system that matches the design to the garment using scanning technology, which will eliminates the possibility of operator error”.

John-Paul Burton, YES’s Co-Director said: "O’Neills are the proud owners of over 53 new embroidery machines supplied from YES Ltd totalling up to 281 embroidery heads making O’Neill’s possibly the largest embroidery plant in the United Kingdom. What’s also interesting is that they have 17 x SWF dual function (6x6) 12-head machines and 2x special 1,200spm high speed 12 heads, not forgetting the other dual function multi-head machines and various single heads from SWF & Ricoma embroidery machines for the O’Neills on-line business which is growing year on year! We’re delighted to be supplying a self-sufficient company that want to take control in-house, as empowerment is what we are about. Our client’s success is our success and I am delighted that the machinery and support we provide plays a part in the quality products they manufacture”.


Notes for editors:
Key Benefits

  • SWF technology offers O’Neills dual functionality with its dual head

  • SWF products are fast, accurate and the range suits every need, whether growing rapidly like O’Neills or a first time embroiderer

  • In-house embroidery means O’Neills can offer fast personalisation

  • YES specialise in offering only the best quality embroidery machinery – our 21 years in business means we know the market and its products well

  • YES specify the correct products that suit your business aspirations and budget , we pride ourselves on long term relationships

  • YES offer customer support and service that is second to none

About YES

Your Embroidery Services Ltd (YES) is a UK supplier of industrial embroidery machines from the world's leading manufacturer 'SWF' as well as supplying digital printing equipment for the wide format industry together and T-Shirt printing machines from the world's longest serving digital specialist 'DTG Digital'. YES specialise in hardware, software, and consumable products to the decoration industry, with a highly trained support team to cover every aspect of mechanical, electrical, and software equipment. Family owned and run since 1995, YES employs 32 people and is based in Mansfield, Nottinghamshire, United Kingdom.


For all press enquiries please contact Alison Wileman, Interactive Marketer, Telephone:07981 300531

Telephone: +44 (0)1623 863343

Your Embroidery Services Ltd
Sovereign House, Sovereign Way, Mansfield, Nottinghamshire NG18 4LQ, United Kingdom

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